DIRECTOR OF SOCIAL MEDIA FOR ALPHA PHI
BEFORE THE RE-BRAND:
In November 2020, I was appointed Director of Social Media in my social sorority. Our Instagram featured photos with low exposure, high contrast, and shadowy vignettes. They were dark—unenergetic. I didn't feel that our feed reflected the personalities of our members. I also found inconsistencies in typography and theme.
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AFTER THE RE-BRAND:
By the end of my term in November 2021, I transformed our Instagram account. Our photos became higher in exposure, brilliance, saturation. When planning ahead on posts, I made sure every photo was in alignment with our 6-color color palette. This ensured a cohesive, balanced grid. I posted a mix of typographic, video, and still content.
COLOR PALETTE AND PLANNING
THE PROCESS:
- Compiled user-generated content
- Created preset in Adobe Lightroom
- Color-picked 6 colors for color palette
- Planned in-feed posts Adobe InDesign
- Designed variety of content
- Maintained theme consistency
STORY AND IN-FEED POSTS
Designing the same post to live in-feed and on stories doubled traggic and increased engagment.
VIDEO CONTENT:
Originally, our videos were heavy and hard to digest. I created quick, lighthearted TikToks and Instagram Reels that captured genuine personalities and member experiences.
