SOCIAL MEDIA MANAGER AT STYLECASTER
INSTAGRAM HACKS
9M VIEWS
8k+ New Followers
48k Shares​
GOLDEN GLOBES
63M VIEWS
7.4M Minutes Viewed
$30k Revenue​
SC X TYLER CAMERON
80.7K VIEWS
78k Accounts Reached
96% From Non-Followers​
CROCHET GIFT GUIDE
51K VIEWS
1.7k Pin Clicks
458 Pin Saves​
ASK A WITCH COLUMN
100K VIEWS
207 Traffic Referrals
300+ Engagements​
CASE STUDY 1: GOLDEN GLOBES 2023
After the Golden Globes in 2023, Meta presented a case study of Penske Media's (PMC) Facebook Reels performance. StyleCaster was one of four brands that contributed to Reels posting from January 10-12.
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HIGHLIGHTS:
- Of PMC's 90M FB Reels plays, StyleCaster accounted for 87M+
- Of PMC's 61k FB follower growth, StyleCaster accounted for 25k
- StyleCaster's eight Reels published on January 11 and 12, two of which went viral, drove 93% of total Reels plays in January
CASE STUDY 2: TIKTOK PERFORMANCE
From November 1, 2023, through January 17, 2024, TikTok analyzed the performance of eight fashion and lifestyle accounts associated with PMC on TikTok. StyleCaster dominated as a top competitor.
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HIGHLIGHTS:
- StyleCaster had 2x the video views as our competitors (22.5M)
- StyleCaster had the second-highest average playtime (12.8 sec)
- StyleCaster published the most videos (111 TikToks)
- StyleCaster had two TikToks in the top four most popular posts
- StyleCaster had the top three of four most liked TikToks​
This year's Met Gala success was possible because of our competitive pre-, live, and post-coverage plans, which maximized our chances of increasing reach via social algorithms.
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HIGHLIGHTS:
- Archival footage posted ahead of the Met Gala provided a strong foundation for new and original content to succeed
- Increased views and engagements came from TikTok playlists
- Original content was unique to StyleCaster and often outperformed non-original content
- StyleCaster packaged 109 posts across all social platforms, resulting in 700k+ engagements and a 7k+ follower growth
The Audience Development team at PMC recognized social media efforts across its portfolio with awards for the single most engaged post of the month, the brand with the most MoM follower growth, and the brand with the most MoM social traffic growth (MoM Social Media Awards ended October 2023).
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STYLECASTER AWARDS:
- Most Social Traffic Growth, July 2022
- Most Social Traffic Growth, December 2022
- Most Engaged Post, January 2023 (view post here)
- Most Engaged Post, March 2023 (view post here)
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*StyleCaster received seven additional runner-up awards
STYLECASTER CHOSEN AS TIKTOK PULSE PREMIERE PARTNER
In September 2023, all PMC brands active on TikTok joined the platform's Pulse Premiere program. StyleCaster increased posting cadence from 8 to 10 weekly TikToks, with 10% of posts 60 seconds or longer.​
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STYLECASTER LED PMC VIDEO VIEWS ACROSS SOCIAL MEDIA CHANNELS
In 2023, video views increased 37% from 2022, with social media views up 47%. Stand-out increases across social media video views YoY include Billboard (+112%), Rolling Stone (+83%), Robb Report (+100%), and StyleCaster (+305%).
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STYLECASTER CHOSEN FOR FACEBOOK IN-STREAM ADS + ADS ON REELS
Two months after Facebook ended its Reels Bonus Program in March 2023, StyleCaster was selected as one of three PMC brands for the Ads on Reels beta. In September 2023, StyleCaster was chosen as the only PMC brand for the In-stream Ads alpha.
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