DOTDASH MEREDITH DESIGN AND EDITING AT MIDWEST LIVING
SOCIAL MEDIA:
- Conducted brand competitor research
- Analyzed platform performance
- Highlighted areas to improve SEO key word search
- Researched best planning and posting applications
- Pulled weekly user-generated content
- Researched best practices
IN THE STUDIO AND LAB-TESTING:
- Worked with Art Director and EIC on cover shoots
- Pulled and returned backgrounds and prop suggestions
- Modeled for brand licensing products
- Lab-tested types of pillows for quality reviews
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PHOTO ORDERS AND ITINERARIES:
To ease process for traveling photographers, I researched shot suggestions/locations and pulled imagery for each. I contacted businesses to coordinate meeting times when photographers arrived on site and documented dates on itineraries, as well as mapped time and travel distances.
CONCEPTS FOR MIDWEST LIVING MERCH
LAYOUTS FOR PRINT AND WEB:
I designed beauty product layouts for print and re-designed horizontal layouts to better fit web formats, which live on midwestliving.com.
ICONOGRAPHY FOR PRINT AND DIGITAL
